Pollution Control And The Clean Air Act Amendment

The Southern Company is one of the largest consumers of coal, and the amendment of the Clean Air Act Amendment that aimed at reducing the volume of sulfur dioxide generated led to some problems. Previous regulations for air pollution control had specified a particular amount that a facility could emit, while the company has to choose its emission levels for the new sulfur dioxide law. Coal-fired plants in the United States will be receiving allowances for emitting 2.5 pounds of sulfur dioxide per 1,000,000 MMBtu of consumed coal. The implication of this is that our company must reduce the level of sulfur dioxide generated. The Bowen plant must either reduce its emissions from 30 tons of sulfur dioxide per hour (262,800 tons of sulfur per year) to 29.06 tons of sulfur dioxide per hour (254,580 tons of sulfur dioxide per year) by Phase I and to 13.94 tons of sulfur dioxide per hour (122,198 tons of sulfur dioxide per year) by Phase II or it must buy pollution allowances from elsewhere. The company also has the option to significantly lower its sulfur dioxide emissions and to sell the rest of its pollution allowances to other plants. Phase II, which started on January 1, 2000, brought an additional reduction of the gas to 1.2 pounds per MMBtu of coal. The coming into effect of this law also entitles the company to receive allowances once it complies with its mandates. The Southern Company has three options available to respond to the acid rain provisions of the Clean AirShow MoreRelatedIn America, Air Pollution Was An Insidious Problem That1486 Words   |  6 PagesAmerica, air pollution was an insidious problem that became so great that the government had to step in and create laws in order to regulate human activity involving pollutants. Humans generate air pollution through the combustion of fossil fuels and wood, driving a motorized vehicle, and industrial processes, such as the smelting of heavy metals. 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Seventy people died and over six thousand people suffered from symptoms such as nausea, headaches, and irritation toRead MoreEnvironmental Laws And Its Effects On The United States1292 Words   |  6 Pagesagain took action to enact numerous laws, some of which became the foundation for modern environmental policy and regulations in the United States. â€Å"On the national level, the first federal action to respond to public concerns about air quality was the Clean Air Act of 1955† (Longhurst and Lewis 2010, 39).The implementation of some of these newly created environmental laws began to interfere with state regulations, and as such, they oft en violated citizen’s property rights. Although such policy oftentimesRead MoreAir Pollution Essay1239 Words   |  5 PagesAir Pollution in the US From North to South, East to West, New York to Ohio, the issue of air pollution and climate change has been under discussion in the last sixty years and how it has changed the climate terrain in the United States. Air pollution can be dated to October 1948, the Donora Pa for that razed almost half of the town where 14000 residents were rendered homeless and started to experience severe respiratory and cardiovascular problems. During this time, breathing became a major issue

Analysis Of James Baldwin s Sonny s Blues - 916 Words

James Baldwin’s story â€Å"Sonny’s Blues† tells the tale of two African-American brothers trying to survive in 1950s America. Both struggle with darkness in their lives, from drugs to bottling up emotions. The following sources were found Literature Research Center’s website. Each of the four sources will be evaluated for the quality of their information, as well as their usefulness on the topic of darkness in â€Å" â€Å"Sonny’s Blues†. Flibbert, Joseph. Sonny s Blues: Overview. Reference Guide to Short Fiction. Ed. Noelle Watson. Detroit: St. James Press, 1994. Literature Resource Center. Web. 22 Feb. 2016. Flibbert’s summary of â€Å"Sonny’s Blues† focuses on the suffering throughout the story, and how this pain affects both the characters and people in real life. The author discusses the darkness haunts the characters in the story, such as, â€Å"The darkness of the road Sonny s uncle was killed...†. Flibbert also mentions that this darkness and suffering is both universal and especially related to the existence of African-Americans. Towards the end, Flibbert explains that, in order to overcome their struggles, Sonny and the narrator must face the suffering; Sonny faces his demons through music, while the narrator inadvertently faces his emotional struggles during Sonny’s performance. Flibbert’s analysis is useful to my paper about â€Å"Sonny’s Blues† because a large part of his work focuses on the darkness in â€Å"Sonny’s Blues.† As my topic is the importance of the transition from darkness toShow MoreRelatedAnalysis Of James Baldwin s Sonny s Blues 933 Words   |  4 Pagesstory. Blues is a genre of music that is often used to express a sad mood. The contradictory lives of the two brothers contribute to the theme of being safe and take risks. In this story, James Baldwin writes about two brothers who were raised together. As time passed, they separated from one another and lived completely different lives. â€Å"Sonny’s Blues† by James Baldwin addresses the themes of finding comfort in music, dangers of addiction and the suffering of two brothers. First, Baldwin uses theRead MoreAnalysis Of James Baldwin s Sonny s Blues 1578 Words   |  7 PagesJames Baldwin’s short story â€Å"Sonny’s Blues† was a great tale of the struggles shared between two brothers in Harlem in 1957. This story is about two African American brothers who, unfortunately, grew apart as the aged. The plot shows the struggles the two brothers faced as they grew up in Harlem, and in return, the two drastically different paths they perused. James Baldwin was an African American who grew up in Harlem in the 1930s and 40s. Baldwin was the oldest of nine children, and grew upRead MoreAnalysis Of James Baldwin s Sonny s Blues Essay2104 Words   |  9 PagesSeveral dialectics are at play in James Baldwin’s short story â€Å"Sonny’s Blues† including a dialectic between the narrator and his beloved brother Sonny involving their opposing responses to the sense of oppression and limitation that arises from living in Har lem. This dialectic and its resolution closely parallel Baldwin’s masterful use of Blues, Jazz, and Gospel music. We follow the narrator and his brother Sonny as they traverse the complexities of their individual and interconnected Harlem livesRead MoreAnalysis Of Sonny s Blue By James Baldwin Essay1004 Words   |  5 Pagesâ€Å"Sonny’s Blue† by James Baldwin is a story about two brothers who grew up in poverty. One brother went on to become a teacher, while the other pursued his dreams to become a musician and finds himself in prison due to drug use. The story begins with the narrator finding out about Sonny’s arrest. It’s easy to see his shock and almost disbelief. It takes the narrator a while to write to Sonny, but eventually he does, and they regain communication with one another after over a year of silence. Sonny is releasedRead MoreAnalysis Of James Baldwin s Sonny s Blues 1366 Words   |  6 Pagesand dark ultimately guides Sonny and the narrator in their journey to overcome their internal struggles. In the short story Sonny’s Blues, James Baldwin uses darkness and light to show struggles and, transformation as both brothers teeter between the different shades of the blues, using music as a way to bring them both to redemption. Often times, when light is used in stories, readers can very easily relate the idea to happiness and following the right path. Baldwin uses light to illustrate whatRead MoreAnalysis Of James Baldwin s Sonny s Blues 995 Words   |  4 PagesJames Baldwin presents an emotional journey through Harlem in the 1950’s with his short story, â€Å"Sonny’s Blues.† From the beginning, the story is in medias res when the unnamed narrator is informed of bad news concerning his younger, troubled brother, Sonny. Throughout the story there is an ocean of emotions witnessed between these two brothers as they battle hardships from their past and present time. The setting plays an important role in â€Å"Sonny’s Blues† to an extent where it is practically a characterRead MoreAnalysis Of James Baldwin s Sonny s Blues Essay1154 Words   |  5 Pagesntroduction: James Baldwin, author of Sonny s Blues, once said, I grew up with music...much more than with any other language. In a way, the music I grew up with saved my life (Session 3 Inquiry: Rudolfo Anaya and James Baldwin, 2015).   Blues becomes Sonny s drug and his addiction to it his salvation.       Even though the adults refrain from lamenting their sufferings directly to the children and telling them about the darkness, the child-narrator still intimates its marks in their facesRead MoreAnalysis Of `` Sonny s Blue `` By James Baldwin1474 Words   |  6 Pages Music can be the lead to freedom from darkness. The story â€Å"Sonny’s Blue† by James Baldwin takes places in Harlem around the 1950’s. The story is about two brothers. One of the brothers is the narrator of the story whose name is unknown. The narrator tells the story of the struggles in Harlem but mainly the struggles of his brother with drugs, and his passion for jazz music. Through out the story the narrator avoids giving a sense of his own struggles with himself. However, in the end the readerRead MoreAnalysis Of James Baldwin s Sonny Blues 1753 Words   |  8 Pagesiniquity, gloom, or without light. In the short novel Sonny Blues by James Baldwin, the word â€Å"darkness† ap peared frequently throughout the reading. I think the significance of darkness of this particular situation of this book that Baldwin is trying to present is fear and suffering. It shows how the characters are in the state of panic and fear, of the situation they are in and all the sufferings they have to go through. Connecting the Baldwin to the novel, Harlem; where the story takes place isRead MoreAnalysis Of James Baldwin s Sonny s Blues 1292 Words   |  6 Pages James Baldwin was raised in poverty in Harlem where, at the age of fourteen, he became a preacher in the Fireside Pentecostal Church. After high school he decided to become a writer and with the help of the black American expatriate writer Richard Wright, won a grant that enabled him to move to Paris, where he lived most of his remaining years. He wrote a variety of novels mostly about the intellectual trials of black men in a white, racist society and homosexual themes. James Baldwin wrote â€Å"Sonny’s

Report for Brand Marketing of Coca Cola and Brand Storytelling

Question: Describe about the Report for Brand Marketing of Coca Cola and Brand Storytelling. Answer: Introduction According to Greenfield (2016), when it comes to advertising, Coca-Cola Company not only did introduce its products over the years but also it has recognized itself as a popular brand name among the youth culture. Its first slogan "Drink Coca-Cola", a very simple one was aired in 1886, and the trend still continues today, with the current slogan being "Taste the Feeling". Its slogans are a testament to the evolution of products, the companys theme shifting between love, friendship, brotherhood and happiness (Hansen, 2016). This case study takes one instance of Coca-Cola advertisement, details the storyline and analyses it from the perspective of viewers and their reactions to it. The factors and techniques are then next discussed taking into account the various content creation plans the company undertakes to create an engaging content which has the potential to go viral. It includes dynamic storytelling, making conversations, creating liquid content, content linking, and bold and creative content approach. The conclusion is drawn from the findings and explained along with relevant reasons. Advertisement analysis of Coca-Cola Story In one advertisement, it shows a supermarket located under a bridge somewhere in India. The weather was sunny but hot. A guy with a good physique and in his twenties enters a supermarket wearing a sweatshirt. The supermarket primarily seems to have stocked Coca-Cola in most of its refrigerators, and the cashier was wearing a red and white uniform, similar to the companys color scheme. He asks if there is any cold drink in the store. The cashier, a young girl, pointed the guy to the shelves where the soft drinks are located. She notices him in the security camera, takes the fancy of his likeliness and increases the fan speed. When the guy starts drinking, the girl turns up the fan on her side too, closes her eyes and tries to emulate the feeling of that guy. He presents his empty bottle on the desk; the girl gets jolted out of her dream, but she offers another bottle to the guy, insisting him to drink again. The guy reluctantly finishes the second drink as well, while the girl with he r head resting on the table still had a dreamy look in her eyes and a smile indicating she does not want this to end. The ad finishes with the Coca-Cola icon along with the slogan Taste the Feeling on the bottom (Popescu Otelea, 2015). Viewer Response As stated by Li (2015), the advertisement is clearly targeted to the youth of the current generation and is meant to instill a sense of lust, attraction, and desire to the target demographic, while portraying a cheerful mood throughout. The actors in the advertisement are both very young and are in their twenties. Seeing two young people in love is how the viewers will be able to relate themselves (Foster, 2012). Since the guy is a recognized actor from the Bollywood Industry and is quite popular among the young demographic in India, therefore the video will instantly appeal to most Indian viewers. Love and Friendship is a recurring theme among many advertisements and Coca-Cola often more than uses it and are in line with the motto of the company (Nelson Deshpande, 2013). Coca Colas mission statements are, to inspire moments of happiness and optimism, refresh the world and to bring about a difference by creating values (Logan Tindall, 2014). Techniques Used As opined by Hamilton (2015), to achieve the required emotional trigger response, the ad used the companys color scheme liberally everywhere in the video from the uniform to the product shelves. A warm color scheme used to depict a hot and sunny day, which also doubles up as feelings of happiness. Television advertisements of 30 second do no longer attract audiences of the 21st century, and the mass media now prefers shorter stories. Few factors the company took into account while making this video are Creating a liquid content it means to create a viral content which will be easily shared by social media, and its popularity will spread by word of mouth (Nguyen Nguyen, 2015). Making sure the content is linked the ideas explored in the content needs to be relevant and are in aligning with the company's brand, business objectives, and customer interests. Through this advert, the company is successful in exploring the themes it wants to communicate and spread (Wang, 2015). Making conversations consumers will provide feedback to the story in various social medias if the idea of the content clicks with them (Liu Lopez, 2016). Dynamic Story Telling As stated by Du Plessis (2015), one-way storytelling is pass now, and a company looking for its business growth needs to go through dynamic storytelling. This means the story can be evolved as the company interacts with customers and visitors in many mediums. Coca-Cola does this by billboard posters, fliers, etc. taking images and relevant dialogues from the story. Brave and creative approach to the content creation Coca Cola approaches new ideas in an advertisement by following 70/20/10 strategy. 70% of content is of low risk which means the company uses the tried and tested formula which was previously successful. 20% of the content is an innovating idea to check if it would work, and rest 10% is high-risk ideas which if successful, can be tomorrow's 20% or 70% (Gupta, 2015). Findings The advertisement does not depict the reality because of many reasons. The advertisements shows the fantasies of normal human to make them feel more attractive. It shows the young cashier flirting with the guy and is quite open in showing her feelings, which is not at all professional on her part and neither does that happen in real life, as Indian women are much shyer. She was wearing a red and white colored uniform, a direct reference to Coca Colas color scheme, which implies she is someone from the company endorsing its products. The supermarket seemed to have liberal stocks of Coca-Cola soft drinks. Yellow hue is used throughout the video because it translates to a cheerful and positive mood, and is a tried and tested formula in many movies. It is purely a fantasy video geared towards the teenagers, but it did not try to portray it realistically either. It is successful in conjuring up feelings of lust and attraction between sexes of opposite gender and giving it a happy ending w hich will resonate with the viewers. Conclusion This study is one such instance of many advertisements of Coca Cola, and this company is chosen because of its long culture and history with its products. The short story that has been explained tells about the instant love and attraction between a girl and a guy in a supermarket store, over a serving of the companys soft drink, appeals to most viewers of the Indian demographic. Following the companys marketing and content creation strategies, the story is analyzed from those perspectives, and is found that the advertisement needs to be short, the potential of being viral, and should have an engaging story and theme in aligning with the company's objectives. The objective of the company must be satisfied for ensuring the developmental perspective of the organization. Establishment of brand image supplies value to the brand name. Coca Cola is one of the biggest soft drinks manufacturers among their competitors, which creates their brand value within the competitive market. The conclus ion is drawn from the findings and is stated to be full of teenage fantasy and unrealistic compared to real life. References Du Plessis, C. (2015). Brand storytelling: the case of Coca-Cola's Journey Corporate Website. Foster, R. J. (2012). Coca Globalization. John Wiley Sons, Ltd. Greenfield, S. (2016). Giving the Global High Sign: Coca-Cola Advertising of the American Way in Life Magazine, 1941-1947. Gupta, V. (2015). Content Marketing: Say Something; Say It Well; Say It Often. Hamilton, J. M. (2015). The EKOCENTER: A Case Study in Coca-Cola, Corporate Social Responsibility, and Bluewashing (Doctoral dissertation, UNIVERSITY OF MINNESOTA). Hansen, J. T. (2016). Constructing a Product Brand Identity: The Case of Coca-Cola. Liu, Y., Lopez, R. A. (2016). The impact of social media conversations on consumer brand choices. Marketing Letters, 27(1), 1-13. Logan, N., Tindall, N. T. (2014). 10 Coca-Cola, Community, Diversity, and Cosmopolitanism. Ethical Practice of Social Media in Public Relations, 138. Nelson, M. R., Deshpande, S. (2013). The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies. Journal of Advertising, 42(1), 1-15. Nguyen, T., Nguyen, T. (2015). Factors that make a marketing cam-paign go viral: Case study: Campaign Share a Coke by Coca Cola in Vietnam. Popescu, C., Otelea, M. (2015). Sustainable DevelopmentAn Imperative Of Industrial Companies. Case Study: Coca-Cola Hbc Romania. Annals-Economy Series, 213-216. Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company. Asian Social Science, 11(23), 22.

Othello Plot Points free essay sample

Othellos Ensign, hates him cause hes black, wants Cassios job, believes he would be better Cassio- Innocent Party, gets a job as Othellos Lieutenant, gets into a fight and his stripped of rank, but goes to Desdemonia to try and win back Othellos favour Roderigo- Loves Desdemonia, is persuaded by Iago to attempt to kill Cassio, is murdered by Iago to remain silent (d) Emilia- Married to Iago, gives iago the handkerchief that convinces Othello that Desdemonia and Cassio had a relationship (d) Plot Othello marries Desdemonia in secret. However Roderigo goes to her father and blows their cover. Othello is forced to defend himself from accusations of witchcraft. News of a Turkish invasion of Cyprus reaches Venice, and Othello, with Cassio his new Lieutenant, and Iago, his ensign, are deployed to Cyprus to defend against the Turkish fleet. Desdemonia is allowed to accompany Othello, and Emilia, Iagos wife, accompanies her as her attendant. We will write a custom essay sample on Othello Plot Points or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The enemy fleet is destroyed by a storm. Othello calls for a celebration, during which Iago gets Cassio drunk, who causes a fight. Othello strips him of his rank, and blames him for the disturbance caused by Iago. However, Iago tells Cassio to go to Desdemonia, and convince her to try to plead his case. Whilst Cassio does this, Iago goes to Othello and hints that Cassio and Desdemonia are having an affair. For the rest of the film, Honest Iago controls the actions of the characters, turning Othello against his wife and Roderigo against Cassio so that, at the end of the play, Roderigo attempts to murder Cassio, while Othello smothers his wife after accusing her of betraying him and having an affair with Cassio. Roderigo fails, and after he is identified as Cassios attacker Iago murders him, claiming to have been overcome with rage, but really silencing to cover his involvement. Othello then murders his wife, however Emilia walks in calls for help. As the truth comes out, Othello realises his wife was innocent. Iago murders his wife after she reveals what he has done. He is then captured and brought before Othello, who stabs him but does not murder him, saying he would prefer Iago live in pain for the rest of his life than die. Othello then kills himself out of guilt at what he has done. Iago is hauled off to be tortured, and Cassio is made Governer of Cyrpus. The end.